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A $30 Movie Rental

(Photo by Tim Boyle/Getty Images)

So, check this out, have you ever wanted to see a new movie but hate going to the theater, Hollywood has just the thing for you. In late April you’ll be able to stream new releases in the comfort of your own home – for $30 a pop. The video-on-demand program is called Home Premiere, and so far Warner Bros., Sony, Universal and 20th Century Fox are the first major film studios to sign up. Fearful of increased piracy, Paramount declined. Roll-out titles include Warner Bros.’ Liam Neeson film “Unknown,” and Sony’s Adam Sandler comedy, “Just Go With It.” DirecTV will offer Home Premiere to its nearly 20 million customers nationwide, while Comcast and VUDU, at first, will unveil it only in select markets. Movies will appear on Home Premiere “two months after their theatrical bows for a viewing period of two to three days, depending on the distributor.” I think that this could be a very cool addition to PPV movies and On Demand, especially if you don’t always have the time to hit the theater. With the $30 fee, I see a downfall for some but maybe an advantage for others. If you are single, or maybe have a signifigant other, the price could be a little stiff. On the other hand if you have a large family, shelling out $30 is cheaper than a night at the movies, only thing, you would have to wait a little while longer for release. Cheers!

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