A$AP Rocky pretty much does everything your parents warn you to stay away from in his ‘Purple Kisses’ video. The track will appear on A$AP Mob’s ‘Lord$ Never Worry’ mixtape, due on Aug. 28. From the nudity to the gratuitous drinking and drug use, it’s pretty much a hedonist’s paradise. And as much as it looks like bad news, damn if he doesn’t make it all look like fun.

The racy video is, appropriately enough, tinted purple. It’s basically a look at what’s probably a typical day for the Harlem rapper: there are lots of women who compete for his attention, often by hooking up with one another, and there is a lot of smoke, syrup and booze. (We can only imagine what’s on the ride for his LongLiveA$AP Tour.)

The only real variations in the action are the individual women involved and where everything takes place: the self-proclaimed “pretty motherf—er” (we agree with the “pretty” part, for sure) is with a bevy of different women in a bed, then a hot tub, then a couch, then a bed again, then cruising around in a Bentley.

We’re guessing Rocky had a pretty good time filming this, just based on his favorite part of his role in Lana Del Rey‘s ‘National Anthem’ clip. Remember this quote? “I was like squeezing on her buns and all that s—, doing all that perverted s—,” Rocky laughed. “That was the fun part.” You know how many dudes would love to be in this guy’s fashionable shoes?

It’s so easy to fall in love,” Rocky croons in the hook. When you’re living like this, we have to agree … though if you’re under as much chemical influence as the characters in this clip are, you may feel differently once the hangover and reality start to set in.

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