When ‘Back to the Future 2′ premiered way back in 1989, its vision of 2015 was exciting: Marty McFly got to enjoy inventions like the hoverboard and self-lacing sneakers. The hoverboard has yet to fully materialize, but we can at least be excited that Nike might be manufacturing those shoes of the future someday soon.
The DayGlo-like effects in ‘Mundo Neon,’ a highly stylized commercial for Colombian yogurt company Bon Yurt, go way beyond the average glowstick.
In the two-minute spot, a group of people in white jumpsuits are shown setting up an elaborate series of tubes, electronics, blenders and glowsticks. It starts off calm, but once the lights go off, the neon starts glowing, the blenders start spinning and the real fun begins.
On July 16, New York’s Rockefeller Park was lit up like a Christmas tree when over 3,500 people converged for Improv Everywhere’s latest MP3 Experiment. The popular series of “missions,” as IE calls its stunts, asks participants to download an MP3 file, gather in one spot, hit play at the same time and follow the audio instructions for an awesome effect.
The eighth installment in the MP3 mission series included activities with flashlights and glowsticks, giving the phrase “flash mob” an entirely new meaning. Check out video of the mission below:
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