In recent years, a multitude of "limited Edition" Oreo cookies have hit the marketplace. The latest is "Firework Oreos." They're already looking for the next big idea. The person who comes up with the next Oreo cookie will be $500,000 richer. Adweek reports, they're looking for ideas from John & Jane Q. Public (that's you). The "My Oreo Creation" competition kicked off May 8th, and runs through July 14th. Ideas can be submitted on Twitter, and Instagram using the hashtags #MyOreoCreation and #Contest. Three finalists will receive $25,000 each the winner pockets a cool half million. Oreo Brand manager Madeline Vincent says,  “We were just thinking we’ve done such exciting things with the cookie that we’ve never done before. What should we do next?”