Drake Uses Secret Snapchat to Promote ‘Views From the 6′

With Views From the 6 set to drop April 29, Drake is getting the rollout going with a secret Snapchat account.

Above you can see him having fun on the thing, as he puts on a Memphis accent filter to talk about the upcoming album. Unfortunately, his Snap is a secret to most, so all you've got to enjoy is the above clip for now.

It's also been announced that Views From the 6 will be an Apple Music exclusive for a week starting April 29, the day the album is set to drop. Just today (April 12), Drake released two new singles - "Pop Style" featuring Jay Z and Kanye West and "One Dance" featuring Wizkid and Kyla - to Spotify after keeping them Apple Music exclusives for the first week.

Last June, Apple launched their streaming service with a huge endorsement from Drake, who reportedly signed a $19 million deal that has since yielded OVO Sound Radio and other gems, like the “Hotline Bling” video, which Apple paid for. Consider as well that Apple just released a commercial of Taylor Swift listening to Drake and Future’s “Jumpman” while falling off a treadmill. The advertisement has produced a 431 percent increase in sales of the song on iTunes alone, so news of the Views exclusive isn’t so much a surprise as it is a logical development in the ongoing relationship between Drake and Apple.

Details surrounding Views have been scarce, with recent Drake songs like “Pop Style”and “One Dance” dropping without the typical fanfare that Drake singles garner. Keeping things consistent, XXL was told that those tracks as well were Apple exclusives for at least a brief time period, with both “Pop Style” and “One Dance” added to Spotify on Tuesday (April 12).