Ed Hardy Claims That Jon Gosselin Killed His Brand
One day, we will reminisce on the 2000s the way that we do with other eras, like the 70s, 80s, and 90s; that were defined by things like music, trends and fashion. When we look back on the fashion of the 2000s, more than likely, Ed Hardy will stick out like a humorous gaudy sore thumb.
Right now, you might be asking yourself, “What did happen to Ed Hardy?”
Even though it’s “played out,” how could something that at one time was so big, just vanish without a trace? I literally haven’t seen an Ed Hardy shirt in the wild in months, maybe even a year! The tattoo artist behind the brand’s design and ultimately it’s namesake recently spoke with the New York Post, and he blamed one man for his brand’s demise:
Yep, that same Jon Gosselin dude who was an OG in the reality show game, famous for having all those kids with his now ex-wife Kate Gosselin. Hardy truly believes that Gosselin’s endorsement of Ed Hardy clothing is what killed it for good.
Christian Audigier (pictured above), the man who licensed Hardy’s art for shirts and many other ‘Ed Hardy’ products, is described by the famous tattoo artist as “celebrity obsessed.”
Christian worships celebrities so much, he will get next to anyone who is famous for anything. If he could have gotten Charles Manson in a shirt, he would have,
But he believes it was Gosselin whose endorsement proved to be a greater detriment to the brand, than other celebrities like Madonna; who in wearing the clothing, helped it rise to levels of popularity that resulted in huge window displays at Macy’s and other fine retailers.
Macy’s, and just about anyone else who may have carried the Ed Hardy threads, have since dropped the brand. Hardy is adamant that Gosselin ruined the brand, that Radar Online has even pinpointed the exact moment that the Ed Hardy brand saw “the beginning of the end.”
Jon’s brand-killing powers were at their peak during his trip to France with Hailey. On July 13, 2009 Radar reported that Jon and Hailey were spotted holding hands in St. Tropez in the French Riviera… Jon, a fan of the Ed Hardy clothing line, and Glassman even went for a ride on the yacht of fashion designer and Ed Hardy exec Christian Audigier
All jokes aside, I was never a fan of Ed Hardy stuff, and as weird as it may sound; if indeed Jon Gosselin did single-handedly ruin an insanely popular brand, he did us all a favor.
I wonder what those kids are up to?