A friend of mine posted this on Facebook just now, and I may be a little late on this, but I am amazed. Has anyone else seen one of these in the wild ?? Next level Ketchup apparatus !!!

Upon further research, I found out a few more cool things about this "new" package.

H.J. Heinz Co. is unveiling the first major packaging change to the to-go ketchup packets in 40 years. The new design has a base that is like a cup for dipping and also a tear-off end for squeezing.