Kanye West’s A.P.C. Collection Debuts
Kanye West’s new capsule collection with French brand A.P.C. is available now.
The collection features jeans, hoodies and T-shirts with minimal bells and whistles. For instance, the Hip Hop T-Shirt, which is priced at $120, is an Egyptian cotton white top without any embellishments as is the hooded sweatshirt — selling price is $280.
In an interview with Style.com A.P.C. founder Jean Touitou said that despite Ye’s high-profile, he doesn’t think about celebrities when making a line like this.
“I am not anticipating anything. I never do. I am not into the celebrity thing. The only celebrities who impress me are writers. I follow no god, no celeb, no master, no myth.”
He also added, “Fashion killed rock and roll. Fashion killed contemporary art, and turned it vulgar. And if hip-hop artists are not careful it will also kill hip hop.”
Touitou met West two years ago after the rapper inquired about getting involved in the fashion world. Since then, the two developed a friendship.