Just when you think it's safe to publish a list of his Top 10 disses of all time, Kanye West goes and opens his mouth again.

The target of Kanye's latest onstage tirade? Nike CEO Mark Parker. Seems there's a bit of bad blood between the rapper and the company over royalties for his sneaker line, featuring 2009's popular Air Yeezy and 2012's Air Yeezy II.

West called out Parker at his Yeezus tour stop Wednesday (Nov. 27) in Nashville.

"Do you know who the head of Nike is?" West asked the crowd. "No, well let me tell you who he is: His name is Mark Parker, and he just lost culture. Everyone at Nike, everyone at Nike, Mark Parker just let go of culture."

We're not sure if Parker was even in the audience at Bridgestone Arena, but it didn't keep Kanye from speaking to him from the stage.

"I'm talking directly to you. No miscommunication," he said. "Did you not want the Yeezys? Nike would make you believe it was my fault that you couldn't get them, but that was not the case. I wanted there to be as many Yeezys as there was LeBrons, and I wanted them to be at a good price, but that was not my choice, and we're going to change everything. And ... I'm going to create more than you think that any musician in the history of time ever could have."

So Kanye's mad at Nike now after calling for a boycott of Louis Vuitton only days ago? Looks like his fashionista fans are going to have more than ever trouble finding appropriate clothes for his shows!