Kanye West Sells Tickets to His “Famous” Video Premiere

For all the die-hard fans that know him best, Kanye West is holding a special live event for the premiere of his video for "Famous," with a limited number of tickets being made available to local TIDAL members through the streaming platform's social channels. The event will take place Friday June 24 (tomorrow) at 7 p.m. PST at the The Forum in Los Angeles and will be livestreamed on TIDAL, where it will live exclusively for one week.

The premiere event follows Kanye's album listening party by way of a Yeezy Season fashion show held at Madison Square Garden back in February. The hype surrounding the event and his The Life of Pablo album appears to be a trend for Kanye, who is putting the same sort of planning and stage building behind the "Famous" video. That MSG event was livestreamed by over 200 million people worldwide.

Tickets for the premiere will likewise be sold today for $25 at 10 a.m. PST through Ticketmaster. While Kanye has displayed a penchant for capitalizing on his own self built hype, the frenzies he creates can border on hysteria, as was the case earlier this month when he held a surprise show at Webster Hall that resulted in a near riot in the East Village streets.

With an element of danger at play, Kanye has nonetheless seized control of even the smallest portions of his album rollout, allowing him to redefine what video and album premieres are supposed to sound, look or feel like. As the video premiere event goes down tomorrow, there will no doubt be on the scene accounts, adding to the extensive coverages that The Life of Pablo has already received.

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