Is it possible that only three months into 2013, we've seen the funniest ad of the year? Super Bowl included? Kmart's new ad promotes their free shipping option. Can't find something in the store? A Kmart associate will find it at Kmart.com, and ship it to you absolutely free of charge!

What better way to promote this, than letting people know that its ok to "ship their pants" -- and just about anything else they want to "ship." This play-on-words is so simple, but so effective.

And so hilarious.