Contact Us

Levi’s CEO Says Stop Washing Your Jeans, Now [VIDEO]

levis ceo says don't wash your jeans

If you’ve been throwing your jeans in the wash along with the rest of your soiled laundry, the CEO of Levi’s is saying to stop washing your denim immediately.

We’re totally not kidding you right now.

Levi Strauss CEO Chip Bergh sat down recently with Fortune Magazine and says that when it comes to washing denim and cleaning the funk out of your jeans, the washing machine is NOT the place.

Bergh claims that he and his company is focused on being the best at “slow fashion” (aka long wear fashion) and lives by those words in a recent interview with Fortune magazine.

These are one of my favorite jeans. These jeans are maybe a year old and these have yet to see a washing machine. I know that sounds totally disgusting. I know it does. But believe me, you can spot clean it, you can air dry it and it is fine. I have yet to get a skin disease or anything else. It works

Naturally, a lot of people thinks that’s pretty gross and believes that you should wash your denim in the machine because they would eventually stink. How often do you think your jeans need to be washed? Could you ever give up washing your jeans?

Comment with your thoughts below, and wish Levi’s 501 jeans a happy 141st birthday!

Subscribe to Hot 107.9 on

[via Fox12]

Best of Hot 1079

Recommended For You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for Friends with Benefits quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive Friends with Benefits contests, events, coupons, presales, and much more delivered to you for FREE.