Contact Us

Marithe + Francois Girbaud Files For Bankruptcy

girbaud files for bankruptcy
Facebook

Tears are hitting my keyboard as I reluctantly type the bad news. Iconic jean company Marithe Francois Girbaud has filed for chapter 11 bankruptcy, which means they are re-organizing their debt and may actually stay in business. Girbaud jeans literally defined “cool” in the 80′s and 90′s and were pioneers of the denim washes, particularly stone washing. The brand also gained popularity heading into the new millennium as a result of being heavily referenced by rappers like Notorious B.I.G. and The Hot Boys.

I can totally remember a time back in middle school when Girbaud jeans literally defined your cool status. No matter who you were, it was all about that little white tag on your crotch that signified that you were wearing Girbauds. I remember having a pair of black “african-cut” Girbauds with the gold stitching and thinking I was so cool. My peers wore everything from the classic stone-wash to purple with black stripes.

Most recently, the hip hop community kept Girbauds alive with an extra-baggy design that featured multiple strap-like materials that flaunted the Girbaud brand and were stitched directly onto the jeans. Thanks to rappers like Juvenile, Lil Boosie, and others, this style of Girbauds remained popular amongst consumers for a while, but with skinny form-fitting jeans being the “in thing” as of late, it looks like Girbaud isn’t seeing anything near the payday that it once enjoyed.

Right now every kid who got teased for NOT having Girbauds is having the last laugh, but we choose to immortalize Girbaud and their innovative designs through old Cash Money Records videos.

Juvenile ft. Mannie Fresh & Lil Wayne – ‘Back That A** Up’ (Dirty)

Did you own Girbauds? If so – What color? What style? What time period did you own them in?

#RIPGirbaud

[via WDD]

More From Hot 107.9

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://1079ishot.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on HOT 107.9 quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here

Register on HOT 107.9 quickly by logging in with your Facebook account. It's just as secure, and no password to remember!