Contact Us

Mercedes-Benz Buys Naming Rights To Louisiana Superdome

(Photo by Chris Graythen/Getty Images)

The home of the New Orleans Saints and the site of the 2013 Super Bowl just got a new name. The Superdome has always been an iconic part of New Orleans and in 2005 was a symbol of agony during Hurricane Katrina. “Da Dome” as it’s commonly referred to by locals will now have a new prestige now that the naming rights have been purchased by of the top luxury brands in the world.

Mercedes-Benz USA has announced that it will have official naming rights for the Superdome through the next 10 years. Saints owner Tom Benson, who owns Mercedes dealerships in New Orleans and San Antonio claims

the new name will show everyone that the Big Easy isn’t just a “sleepy little town…That hurricane woke everyone up.” Benson credits his wife with broaching the idea of enticing Mercedes into buying naming rights for the stadium in a meeting with Mercedes’ U.S. officials in Germany last April. “It worked out great for everyone,” he says.

[via USAToday]

Mercedes sees this as a chance to make the Superdome “an icon for rebirth” as the name change caps the end of $336 million in renovations to the dome. The name change to The Mercedes-Benz Superdome will take affect on Oct. 23 when the Saints face the Indianapolis Colts in a rematch of Superbowl XLIV on NBC’s Sunday Night Football.


For more details on the deal, check out USAToday’s article, and in the meantime, I’m going to order a monocle to wear at the next Saints game in my new prestigious Mercedes-Benz Superdome.


The changes are already visible in the picture below!



Best of Hot 1079

Recommended For You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for Friends with Benefits quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive Friends with Benefits contests, events, coupons, presales, and much more delivered to you for FREE.