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Nike Releases Kanye West’s Air Yeezy 2 By Surprise, Sells Out In Minutes

nike releases air yeezy 2 red october
Nike

The Nike Air Yeezy 2 was one of the most anticipated sneaker releases of all time. The shoe, nicknamed the ‘Red Octobers’ was designed by Kanye West and has been delayed for quite some time now. On February 9, Nike announced it’s release at high noon with one simple surprise tweet.

Within 11 minutes, the Nike Air Yeezy 2 sold out.

 

Kanye spoke of his frustrations with Nike in his numerous rants toward the end of 2013, saying that Nike tried to downplay the importance of his design work, and it’s influence on pop culture.

They try to act like people ain’t line up for the Yeezys. [Nike CEO] Mark Parker tried to son me. Yes. Son me because I am the sun and I will shine bright. And when I don’t have as much money as a billionaire and when I don’t have the factories that, that dude has over there, what I do have is my voice. Ain’t no corporation that can take me away from my voice and I’m going to scream at the top of my motherfucking mountain as loud as I want. Anything I want. Whenever I want. Is that crazy? So I’m going to make the announcement on Monday with the corporation that finally let me get an opportunity to create.

West later apologized to Nike for the comments, but not until after he inked a deal with Adidas.

A shoe selling out within 11 minutes of a surprise tweet announcing its release makes Kanye seem pretty influential, if you ask me.

I can’t wait to see those ridiculous eBay prices.

[via HipHopDx]

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