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Pitbull to Debut Unisex Fragrance Line

Pitbull
Frazer Harrison, Getty Images

Pitbull will be ringing in the new year with a fresh scent. The rapper will unveil his new fragrance, simply called Pitbull, on Dec. 31.

According to Women’s Wear Daily, the 32-year-old artist will present his men’s and women’s scents at his New Year’s Eve show in his hometown of Miami at American Airlines Arena. Pre-sales will begin Dec. 1 at Amazon.com, which will be selling the scent exclusively until Valentine’s Day.

“When we started talking about it, it was about very sexy smells,” says Pitbull about his fragrance. “The woman can wear the men’s cologne and the man can wear the women’s perfume. I love to mix [men's and women's fragrances] up and see what kind of people you attract…I am a walking focus group.”

The women’s fragrance is described as notes of raspberries, crisp red apples, nectarine blossom, jasmine, vanilla and musk. Meanwhile, the men’s version smells like an “opening act” of sun-drenched bergamot, mandarin and sage; and “an encore” of rich tonka bean, musk and amber.

The fragrances will come in tall bottles shaped by the skyscrapers Pitbull saw while traveling to exotic locations like Malaysia, Dubai and Shanghai. Prices range from $30-$55 depending on bottle size.

And since Pitbull is an international artist, limited edition versions are in the works as well, including Pitbull Miami, due out in 2015, and Pitbull Rio, aimed for 2016. Pitbull London and Pitbull Berlin are also in the planning stages.

“I think that a soft, sexy sensual scent isn’t what people are going to expect from me,” Mr. 305 tells WWD.  “The innovative part of that is when you have a man who comes with a scent which I would say is more womanly, I think that’s innovative, especially when you have a man who will admit it.”

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