Ray J appeared on Power 105.1's The Breakfast Club on Tuesday to unveil his most recent, and perhaps most unexpected, business venture.

During the interview, the rapper pitched a product called Bunny Eyez. The all-purpose reading glasses bend and fold in a number of ways to allow readers to drive, lay down, and more with ease. Ray J's pitch left Breakfast Club hosts Charlamagne tha God and Angela Yee in tears, and listeners were laughing right along with them.

"Ray-J can sell anything," Eric Diep, who started the video's ascent to viral status, tweeted.

"Ray J selling these like he has a new job," one Twitter user joked.

Another said, "This s--- is so funny but at the same time genius as f---, Ray J a [G.O.A.T]."

The latter commenter wasn't the only person who though Ray J might be onto something with his pitch. In fact, several glasses wearers couldn't help but see some brilliance in Bunny Eyez.

"As a person who wears glasses almost 24/7 Ray J definitely has a gold mine idea especially when I'm too tired to take them off," one person tweeted, along with several laughing-crying emojis.

"On everything I love I need those Ray J glasses. Do you know how many frames I've bent falling asleep in my glasses? That boy's a genius!" Another said.

"Man they laughing but ion [SIC] wanna hear nothing when Ray J makes bank off of these cause yes," a third tweeted.

Glasses weren't the only thing Ray J pushed during his Breakfast Club interview. He also unveiled a personal speaker and ear buds by his company, Raycon Global. Ray J shared a compilation of his pitches on Instagram.

"You can knock alotta [SIC] stuff! Just never knock the hustle!," he captioned the clip.

Despite the jokes about Bunny Eyez, they are a real product that's currently available for purchase. Although Ray J is promoting the brand, the glasses were not created by him. They're an invention of Jenny Hutt and Stacy Fritz, according to the product's Instagram page.

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