I can't say that we are upset, people model for ads all the time.  Rihanna has got a body and she knows it (Sometimes I wonder if she sings LMFAO's 'I'm Sexy And I Know It'?).

Looks like Emporio Armani Underwear knew EXACTLY who to go to when they wanted to make their ads 'Sexy'.  There is a saying around the marketing world and I think it is something like, 'Sex sells.' So once this is shown on television and the internet more, do you think the company's new line of underwear sales will go through the roof?

Check some of the photos below.

For more PHOTOS click HERE!