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	<title>HOT 107.9 &#187; axe</title>
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		<title>AXE Super Bowl 2013 Commercial: Lifeguard Gets The Shaft</title>
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		<pubDate>Sun, 03 Feb 2013 17:00:13 +0000</pubDate>
		<dc:creator>Joe Student</dc:creator>
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		<description><![CDATA[Male grooming product maker AXE catches plenty of heat for its over-the-top ad campaigns. Its 2013 Super Bowl commercial for AXE Apollo is in lockstep with the company&#8217;s irreverent tone. The premise: a hot, young babe is being attacked by a shark. A hunky lifeguard rushes into action to save her. How will she reward [...]]]></description>
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