AXE Super Bowl 2013 Commercial: Lifeguard Gets The Shaft
Male grooming product maker AXE catches plenty of heat for its over-the-top ad campaigns. Its 2013 Super Bowl commercial for AXE Apollo is in lockstep with the company's irreverent tone.
Male grooming product maker AXE catches plenty of heat for its over-the-top ad campaigns. Its 2013 Super Bowl commercial for AXE Apollo is in lockstep with the company's irreverent tone.
Being a hero has a price — and sometimes, an actual monetary price. That’s what a Vancouver, WA lifeguard found out last month when he saved a young boy from drowning and later got a bill for his efforts.