Drake and Future’s “Jumpman” Sees 431 Percent Sales Increase After Taylor Swift Ad Debuts

When it first premiered last week, it was immediately clear that the Beats 1 Radio ad featuring Taylor Swift falling off a treadmill while listening to Drake and Future's "Jumpman" would be an instant viral sensation. Somewhat surprising though is news that Swift's stumbling endorsement has caused "Jumpman" sales to skyrocket. As AdWeek is reporting, the What a Time to Be Alive track has seen a 431 percent increase in sales on iTunes alone.

While Apple has not disclosed how many streams or subscriptions the Swift commercial has generated, the number of plays on the Apple Music #gymflow playlist that Swift taps into has grown by 325 percent. The ad itself has been viewed 37 million times online, with Swift's tweet containing the video gaining 66,960 retweets and 119,000 likes.

"To really get an idea that was simple, informative and funny with hooks is really like writing a song," Larry Jackson, Apple Music's head of content, told Adweek. "With an artist that's got 73 million followers on Instagram, that's bigger than NBC, CBS and Fox and the viewership of prime time combined."

"We wanted to capture that feeling that music accompanies every element of your life, and the [Apple Music] service is the backbone of that concept," said director Anthony Mandler. "When you match that with Taylor's stance of dancing like nobody's watching, I think it was a very effortless flow."

Read the full story over at AdWeek and watch the hilarious treadmill spill above.

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