When companies want to market their products for people to buy, the first alternatives that come to mind are radio and television advertising.  Think about how many ads you see on TV for products that come out...there are a ton!  You can choose to write a big check to make a commercial about them OR you can live by a new standard...'Less is More.'I'm not going to take ANY side on the use of contraceptives because everyone has a different opinion and the arguments can get very sensitive.    I've never actually seen this around Acadiana, but I'll bet money that this 'form' of advertising works...depending on what age the client is.  You have to think about price too... I never calculated it out, but I could imagine diapers cost a lot more over time.  Face it, babies have to 'potty' a lot more than adults do.