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The Sexist Jeans [PHOTO]

Photo from http://www.dailymail.co.uk

I understand the company wanted to get a laugh out of most guys, but it seems they pissed off a couple of people instead of hitting the funny bone!  Madhouse has some clothing that is REALLY taking the ‘Heat’ for putting some sexiest comments on the wash tags.Granted the clothing was purchased in London, but what do you think would have happened if it was here in South Louisiana?  If you take a look at the picture to the left it states,

Or give it to your woman: It’s her job.”

I wonder what was going through their minds when they put this statement on the tag? “There is NO POSSIBLE way that this could be sexist!” I have a feeling that the makers of the ‘Slogan’ are no longer with the company.  Some people are on the boat, but others don’t really find this as a big deal.  Here are a few of the comments found on Twitter that the Daily Mail put up.

How dare #Madhouse this is 2012 not 1950s.’ via Daily Mail

 

Personally, I think the “Give it to your woman label” in the Madhouse trousers is funny, and my girlfriend would laugh about it too #relax’ via Daily Mail 

 


If you look pass the sexist comment you could almost say that this company was trying to gain some free advertising.  Maybe its just me, but using comments like ‘Or give it to your woman: It’s her job’ seems a little bit on the extreme side. Holly Combe, from the website The F Word, gave her two cents on the topic,

It would be effectively ironic and “just a joke” if it weren’t for the fact that all too many women do still find that domestic tasks are still considered their job, regardless of the employment status of both partners.
Instead, I think it’s a case of the usual double irony, where we have to pretend something is ironic when the undercurrent of the joke actually serves to put us in our place and persuade us not to offer any critique if we want to be seen to “have a sense of humour” via Daily Mail.

So what do you think? Was the company wrong for putting this on the tags or are people over reacting? We will let you guys decide.


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