Will.i.am Teams Up With Justin Bieber on ‘#ThatPower’
The song’s title utilizes the gimmicky social media tactic of the pound sign (#), which people use as a hashtag to tag conversations on Twitter. It might be a cool way to promote a song, but it’s kind of unnecessary.
As for the song, it’s catered strictly for the dance floor with its electro beats, Will’s Auto-Tuned vocals and a sample of Daft Punk’s ‘Harder, Better, Faster Stronger.’
“It’s pronounced “Hashtag That Power,” said Will about the song during his interview with Capital FM. “It’s up-tempo, it’s Friday. I’m proud of the collaboration. Hopefully, the people listening can guess who it is.”
Well, duh, it’s the Biebs.
Will.i.am’s upcoming solo album #willpower — there goes that hashtag again — is scheduled to hit stores in April.
Listen to Will.i.am’s “#ThatPower” Feat. Justin Bieber