Barbie Sports Club Truck Tour Stopping in Baton Rouge

BATON ROUGE, La. (KMDL-FM) - Fans of all ages can get ready for a Barbie-themed pop-up event hitting Baton Rouge this weekend. The Barbie Sports Club Truck Tour is rolling into town for a limited-time experience full of exclusive merchandise and fun.

What to Expect at the Pop-Up

Barbie fans can browse and shop a curated selection of active-inspired Barbie apparel, accessories, and drinkware only available at this stop. The collection includes limited-edition items tailored to fans who love Barbie’s sporty style.

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The Barbie Truck Tour has been traveling across the U.S. since 2019, offering exclusive merchandise that celebrates different facets of Barbie’s iconic world. This year’s tour features the Sports Club theme, highlighting athletic-inspired gear and collectibles. Baton Rouge is one of just two Louisiana stops on the 2026 schedule, following a stop in Metairie, Louisiana at the end of January.

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Barbie Truck Location And Time

The Barbie Sports Club Truck will be parked at the Mall of Louisiana on Bluebonnet Boulevard. The event takes place on Saturday, February 7, 2026, with hours running from 10:00 a.m. to 7:00 p.m. According to WAFB, the truck will be located between Soma and Columbia stores for easy access for shoppers.

Read more over at WAFB.com.