Pop-Tarts Unveil Three New Flavors, Being Called a Bold Move

LAFAYETTE, La. (KPEL-FM) - Pop-Tart toaster pastries are a beloved treat in America. Whether you grab some for a quick breakfast on your way out the door in the morning or just grab a couple for snack, Pop-Tarts always hit the spot.

Pop-Tart fans will need to start thinking about the tasty treat in a new way as they've unveiled three new flavors that are being called their "boldest move yet".

New Pop-Tart Flavors

Pop-Tarts were first introduced by Kellogg’s in 1964 and have since become a staple in American breakfast culture, especially for kids and busy households.

When you think of Pop-Tarts, you probably think of flavors like strawberry, blueberry, or maybe chocolate fudge, s’mores, cookies & creme.

Now, Pop-Tarts has recently announced they are debuting three new flavors in response to growing healthier snacking options across the U.S.

Pop-Tarts Protein

According to parade.com, Pop-Tarts is releasing new Pop-Tart pastries that contain double the protein.

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From newsbreak.com -

The nutritional breakdown varies by flavor, but each serving (two toaster pastries) includes approximately 3 grams of saturated fat, 380 calories, 31 grams of sugar, and 10 grams of protein.

 

Pop-Tarts Protein has an MSRP of $3.99 for an 8-count box, compared to its closest alternatives, which go for nearly $10 for a box of four.

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As revealed in a press release this past Tuesday (10/14/25) the 3 new Pop-Tart Protein flavors are:

Pop-Tarts Protein Slammin’ Strawberry

Pop-Tarts Protein Boostin’ Brown Sugar Cinnamon

Pop-Tarts Protein Bumpin’ Blueberry

Pop-Tarts are iconic in American pop culture. They’ve appeared in TV shows, movies, and even in quirky food hacks like Pop-Tart ice cream sandwiches or fried Pop-Tarts.

Read more at newsbreak.com.