JAY-Z Partners With Puma for ‘4:44 Tour’ and Collaborative Projects

JAY-Z has teamed up with Puma for his upcoming "4:44 Tour" and other projects, according to Billboard. A Puma rep told the publication that the rap mogul is working with the sneaker and apparel brand for his trek and undisclosed collaborations.

"We can confirm that PUMA is working with JAY-Z on his upcoming tour and other collaborative projects," said the rep. "More details will be shared at the appropriate time."

Rumors of this partnership surfaced after Live Nation tweeted out an image on July 9 of the 4:44 insignia along with a huge barcode, Canada and U.S. flags,Tidal x Sprint and Puma’s cougar silhouette.

JAY-Z isn't the only Roc Nation artist working with Puma. Rihanna has been working with the company since 2014 and has been very successful with her iconic Fenty creeper sneakers and slides. The Weeknd has also a Puma collaboration coming up. Big Sean also signed with Puma this year and released a signature line of kicks with the sneaker company as well.

JAY-Z's "4:44 Tour" starts on Oct. 27 in Anaheim, Calif., and wraps up in Los Angeles on Dec. 21. You can peep his full itinerary here.

Congrats to Hov on his latest business partnership.