When it comes to Kanye West's Twitter (@kanyewest), it's usually feast or famine. There are spells where you may not hear a tweep from Yeezy for 100 days or more, then there are moments of greatness like the informational-session that Kanye dropped on the Twitterverse a couple nights ago. Mr. West sent over 80 tweets in the span of 5 hours and it all surrounded his passion about a brand new venture that he is excited to bring to the world.

Kanye took the time last night to "clarify" a few things about his fashion career, inspired people to change the world and most importantly, unveiled his new creative company DONDA, which is named after his late mother Donda West. It is "a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas.

[via GlobalGrind]

Jimmy Kimmel is pretty excited about DONDA too, because he used a series of Kanye's actual tweets to make his very own commercial for DONDA on his show last night. This is either JK showing mad love to Kanye, orrrrrr getting an easy laugh at Kanye's expense. Either way, this is pretty damn funny.


Jimmy Kimmel Makes Twitter Commercial for Kanye West's DONDA