Justin Bieber Teases Tween Fans With New Fragrance Called ‘Someday’

Oh, Justin Bieber you heartbreaker. First, you build your fame using the tween population of the world. Then once you rise to super stardom, you crush their tweenage hearts by the millions as you hook up with Selena Gomez. Then, in pure playboy fashion, like the pied piper of tween pop culture that you are, you offer them all a glimmer of hope with your new fragrance, cleverly titled 'Someday.'

My first question was "why is Bieber making a perfume for girls, doesn't he know his haters are gonna have a field day with this?", but then I remembered, 99.9% of his fanbase are females, and 99.9% of those females have "teen" at the end of their age, so a "Justin Bieber Cologne" was probably not the best business idea. Regardless of the haters, 17-year-old Justin offers up his reasoning on why he created a fragrance for women,

Let's be real, the way a girl smells is very important to a guy!, Bieber told WWD. I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world.

Touche Justin. Touche. "Bringing them closer to his world" might seem like his biggest piece of dangling bait yet, but Justin is also using his teen teasing powers for good in this scented venture because portions of all profits will be going to Justin's favorite charities. With part of the profits going to Pencils of Promise, which helps to build schools, and the Make-A-Wish Foundation, Justin is excited, saying that

Not only am I able to create a fragrance for all my fans, but I am able to give back to charity, which is a huge priority for me. The people at Give Back Brands really get me, and what I represent and care about.

Fruity, floral and set to ship to select stores in June, the 'Someday' fragrance will be offered as an eau de parfum spray. It comes with a heart-shaped flower of a top with removable charms hanging from the neck. It will range in price from $35 for a 1 oz. size to $45 for the 1.7 oz. version to $55 for 3.4 oz.

We hope Selena Gomez is cool with Justin bringing all these girls closer to "his world." Here is JB showing PDA at last night's Billboard Awards show.