Marketers around the world have had their eyes glued to Lil Wayne's Facebook page. Why ?? Well because Lil Wayne set out to get the World Record for most Facebook "Likes" in 24 hours .. and he set out to do this just 4 hours after Oreo Cookies Facebook page posted that THEY were going for the World Record as well.

Here's how this all got started:

On Tuesday, February 15th 2011 at 9am EST, Oreo announced that they were trying to get 'The Most Facebook 'Likes' in 24 hours.

Today, February 16th, 2011 at 9am EST, Guiness World Records announced that Oreo had secured the record with 114,619 'Likes' to a single post in 24 hours.

Yesterday Lil Wayne started his OWN campaign to break the record just 4 hours after Oreo did and swiftly took the lead and has created a LOT of distance (at the time of this post Wayne had 551,561 'Likes' with an hour to go !)

(for the record, Oreo has about 16 million fans on Facebook compared to Lil Wayne's 20 million.)

UPDATE: Lil Wayne definitely beat Oreo out in the "Likes" department" but he forgot one small detail ... (and does he really care?)

Despite the social-media storm that Lil Wayne created by his attempt to crush Oreo's campaign, he seemed to overlook one detail: to actually be awarded the Guinness World Record, an application needs to be submitted, which Oreo was smart enough to do before the campaign started. Therefore, on Wednesday morning, the cookie company proudly accepted its award, although it may not hold on to it for very long.

In a release, a rep for Guinness World Records said, "We are aware of Lil Wayne's attempt for the same record which is currently ongoing. Guinness World Records will review any applicant's evidence once they have completed their attempt, which in this case is at the end of the 24-hour period. This record demonstrates how exciting social media records can be and it is great to see so many people getting involved with these attempts."

No word yet from Weezy on whether he'll submit his campaign for the record, but if NewsFeed knows anything about the rapper, we bet that he'll be speaking out very soon — and his fans and followers will be listening.