Troy Primeaux, former guitarist for the band Santeria, is now producing peppers.

According to The Current, Primeaux and his wife have developed a hybrid of peppers that is now considered the 4th hottest pepper in the world. The "Primo" Pepper is the hottest pepper in Louisiana, and Popeye's is using the pepper powder on a new dish in a Nashville test market.

Primeaux also sells other Primo Pepper products, including sauces, powders, and jellies.

Check out the commercial that is airing in Nashville, promoting the "Primo Pepper Tenders" from Popeye's!

(The Current)