trademark

Going into fall with some new heat.

In the eyes of the law these two things look too much alike.

Anthony Davis hasn't even signed an NBA contract yet, but the young basketball star is already making smart business moves. The former Kentucky Wildcat and the likely No. 1 overall pick (hopefully by the New Orleans Hornets) in this year's NBA Draft has taken the first steps in turning the attention that he gets from his connected eyebrows into cold hard cash.

While Charlie Sheen mania seems to be calming down a bit, the self-proclaimed possessor of "Adonis DNA" is betting that some the colorful catchphrases he coined or popularized during his unprecedented pop cultural rampage will stick around for a long time.