The DayGlo-like effects in ‘Mundo Neon,’ a highly stylized commercial for Colombian yogurt company Bon Yurt, go way beyond the average glowstick.
In the two-minute spot, a group of people in white jumpsuits are shown setting up an elaborate series of tubes, electronics, blenders and glowsticks. It starts off calm, but once the lights go off, the neon starts glowing, the blenders start spinning and