Festival season is in full swing, and there’s no better way to kick it off than with the Sugarce Festival in New Iberia. As the excitement builds, being prepared with the right refreshments can make all the difference. DJ Digital and Queen Sugar 81, Jean Avery, recently shared their top picks for staying energized and hydrated during this celebrated event, blending local flavors and festive traditions into a weekend full of fun.

Must-Have Energy Boosters

With long days ahead filled with parades, events, and celebrations, energy drinks are an essential part of the festival survival kit. Alani New has become a popular choice among festival-goers, thanks to its variety of flavors and relatively low-calorie count. This drink offers a flavorful way to power through the weekend without the heavy calories that often accompany traditional energy drinks. Having a refreshing option that keeps energy levels high is crucial for anyone, especially those like Jean Avery, who has a packed schedule as she wears her queen's crown throughout the festivities.

Refreshing Local Options

Staying hydrated is just as important as maintaining energy levels, and for that, Gold Peak Real Brew Tea is an excellent option. Made with real cane sugar, this beverage not only satisfies thirst but also supports the local sugarcane industry, anchoring the festival in its roots. The delightful taste of this brew is a nod to the region’s agricultural heritage, making it a responsible choice for those looking to enjoy the celebration.

Tradition Meets Celebration

A highlight of the Sugarce Festival is the traditional Queen's toast, which occurs during Sunday's parade. This special moment honors the newly crowned king and queen, showcasing the festival's commitment to its customs. In preparation for this ceremonial occasion, having champagne on hand is a must for an authentic experience, creating a festive atmosphere that encourages celebration and camaraderie among festival attendees.

Mindful Choices for Festivities

While the allure of various beverages may tempt festival-goers, it's essential to choose wisely. As Jean emphasizes, moderation is key—especially when it comes to alcoholic drinks. For those looking for alternatives, hard seltzers like Trulys, which are crafted with real cane sugar, provide a flavorful yet lighter option. Such choices help ensure that the festival experience remains enjoyable without leading to fatigue or dehydration.

Conclusion

As the Sugarce Festival approaches, preparing with the right drinks and refreshments is vital for making the most of this vibrant celebration. From energizing drinks like Alani New to local favorites like Gold Peak Real Brew Tea, and the beloved Queen's toast, attendees can engage in festivities while staying refreshed and responsibly enjoying their weekend. With the right planning, this festival season promises to be memorable, filled with joy, and support for the local community.

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Transcript

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Hey, what's up? DJ Digital on another Rousey's run. Festival season is here and what better festival to start with than literally the sugarce festival. This weekend in New Iberia and on this Rousey's run, I got Queen Sugar 81, Jean Avery, here with me. We got to get festival essentials. I feel like before we start anything, John Avery, we got to have energy to last the entire weekend, right? >> Definitely. >> All right. If we got to have energy, I see everybody drinking this energy. What's with the Alani new? Is that what it's called? Why do you think people like this? Is it the flavors? I think it's because it's the flavors and I also know it has 10 calories in it so it might be the healthier version. >> Do you have a crazy schedule this weekend? Do you have to be everywhere with that crown? >> I do. >> Okay. I have a crazy schedule. Very early mornings for me this weekend. So, I'm going to need this whole rack. >> Okay. Well, pick one flavor because the budget, you know, shout out to Rouse is that it is probably my favorite. >> Well, give me one, too. We're getting one for me, one for you. All right. We got energy for the weekend. All right. We got to get more refreshments. Sugarce Festival energy covered. All right, John Avery. We got energy drinks, but I feel like we can only have like one of these a day. I read that somewhere. Maybe I saw a Tik Tok. We got to have more refreshments. I feel like we got to get something that actually supports the festival. You know what I'm saying? >> Yes. I think I have the perfect drink for you. We have this gold peak real brew tea made with real cane sugar. >> Oh, look at that. Yeah, we're supporting sugarcane right there. Put that in the basket. All right. So, it's Queen Sugar 81. You have to crown Queen Sugar 82 this year, right? >> Is there a moment where there's like a toast and everyone sees it during the parade? When does that happen? >> Yes. So, Sunday for the Queen's parade, there is a traditional Queen's toast where we toast champagne in honor of the new king and queen that's crowned for the sugarcane festival. >> We need champagne right now. Rouse is luckily has all the I've heard like I feel like I heard someone rap about Sha Dawn before. Maybe I'm doing the wrong thing. This looks really good. We're going to do the brew. There are rules to being a queen. You can't handle alcohol with the crown on. So, I'll be your handler for the weekend. >> Thank you. >> Right here. We got it. So, queen sugar. We're going to do a toast on Sunday. So, if you're headed out to any festival this festival season, you're going to want to have your brew. From the local stuff to the coldest beer in town, Rouses has you covered. But like any festival, it's a marathon, not a sprint. John Avery, I heard one of these selters actually uses real cane sugar. >> That is true. Trulies use real cane sugar. >> We're going to find out. I'm about to read. Who told you that? You saw that on the internet. Oh, there it is. Cane sugar. This is the winner right here. So if you want to support the sugarce festival, sugarce cane sugar in general, it's going to be a truly weekend. Festival essentials on this Rouses run with Queen Sugar 81, John Avery. We're right back. [Music]