A & F Offers Money To ‘The Situation’ Not To Wear Its Brand

Abercrombie & Fitch is offering to pay Mike “The Situation” Sorrentino not to wear its merchandise. The company released a statement yesterday titled “A Win-Win Situation,” in which it stated a “deep concern” over the association between “The Situation” and the brand. A&F offered to make a “substantial payment” to Sorrentino “to wear an alternate brand.” The Statement read, “We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans.”. The company also extended the offer to the other “Jersey Shore” stars and said it was “urgently waiting a response.”