Adidas Tweets Photo of 25 Topless Women to Promote New Sports Bras—Gets Mixed Reactions
Ladies, if I asked you what is the worst article of clothing to shop for, what would you say? For me, hands down, it's bras. Bras are a pain. You have to get fitted, your size changes, there are different types of bras for different body shapes and activities. In women's clothing, especially undergarments, it's never one size fits all.
Fashion brand Adidas got the attention of the internet with their shocking new sports bra campaign, and the internet has very mixed reactions.
Complete with the hashtag Support Is Everything, Adidas recognizes that there are many different shapes and sizes when it comes to breasts. To further that idea, the brand tweeted out a picture of 25 different pairs of bare breasts. Small, big, normal, fixed by surgery, skin splotches, young and old. Adidas is now offering over 72 styles to fit your unique body type.
Obviously, this is a shocking and eye-catching tweet. That's marketing. That's what the brand wants. Personally, I am a fan of this. I think body positivity is everything. Inclusivity is making its way into the conversation across the board. Women's bodies have been objectified instead of glorified for far too long.
Obviously, not everyone will have the same opinion, and that's okay. It's meant to be a conversation starter because no matter what, you're talking about their brand.
Let's dive into some tweets.
The ad is intended to grab your attention, but at what cost? I see the point of the campaign, and it's a solid concept. The execution could've been done better. Could they have tweeted out different size breasts wearing the different styles of bras? Yes. Would that have grabbed your attention amongst the many different clothing ads that pop up on your timeline? Sadly, no.
Twitter has become the Wild West of all the social media platforms. Anything goes. I can't tell you how many times I am scrolling through the timeline and I see some out-of-pocket tweets or media content. Twitter is the go-to for all of the best reactions and tweets concerning anything mildly controversial. There was a reason this ad was posted on Twitter, and not Facebook or Instagram. The rules are different in Twitter-land, and it shows no sign of slowing down.
Equality. If you're going to show women's breasts in this light to show off your size variety...men should be fair game for their undergarments. Sexualizing women's bodies for monetary gain is nothing new. Let's flip the script. It's only fair, right?
The bottom line, this ad got clicks. The follow-through is going to be important for the brand. It won't make or break them, by any means. It will start conversations surrounding sex and marketing, and how far you can push the envelope to make money.
Fun Things to do in Louisiana on February 16th That's Not Mardi Gras