Four Loko Teases Hard Seltzer With 14% ABV
Labeled as the "hardest seltzer in the universe," Four Loko's new hard seltzer has almost triple the alcohol by volume (ABV) of White Claw.
With Pabst Blue Ribbon and Natural Light joining the hard seltzer game with higher ABV earlier this week, Four Loko just had to go and up the ante.
Cashing in on the "bro" market, especially as younger drinkers are ditching beer, it makes sense that the market will become saturated.
White Claw is the leading hard seltzer out right now with an ABV of 5%. Natty Light's hard seltzer will have an ABV of 6% and PBR will have an 8% ABV. And here comes Four Loko with the 14% ABV.
They took to their social media accounts Tuesday (8/13) to make the announcement that they were joining the game, captioning it, "Hard seltzers ran so we could fly."
And of course, they got jokes: