If you watch the Fox News Channel you may soon hear and see a major change to their brand.

The network will soon be dropping the slogan "Fair and Balanced" and will be replacing it with the new slogan, "Most Watched. Most Trusted."

The reasoning behind the change is because executives think their current slogan is often "mocked" and is part of the old regime at Fox News.

Programming will not be affected by this change. However, their imaging will certainly sound different in the near future.

Good move?


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