nike

Nike's Beaverton HQ was all abuzz last night thanks to Lebron James and the unveiling of his twelfth sneaker. We've had a few early looks at the Nike Lebron 12 already but as you can imagine Nike's official unveiling was far more thorough than an online photo gallery and Lebron James himself was on hand to help usher it in.

Eastbay looks to break the internet by unloading an insane amount of Air Jordan silhouettes this weekend. Find out what will be in stock here.

Diamonds commemorate 10-year anniversaries and it's been almost 10 long years since Diamond Supply Co. teamed up with Nike SB to drop one of the most iconic silhouettes in history. The two team tandem is right back at it with a slight variation on their own classic Dunks from years back with the Nike SB x Diamond Dunk High.

Every February, Nike celebrates the importance of Black History Month with a large collection of sneakers and apparel. Next month, The sneaker giant will pay tribute to its brand ambassadors and their dedication to succeeding in sports.

'Twas the night before Christmas, when all through the house, not a creature was stirring, not even a mouse. The stockings were hung by the chimney with care, in hopes that new Jordan Brand kicks would be there. That’s right, the house that Michael Jordan built is launching a fresh line of sneakers for the holiday season.

Just in time for the holiday season, Nike unveiled its 2013 "Christmas Pack" featuring three silhouettes from basketball stars LeBron James, Kobe Bryant and Kevin Durant. The three kicks -- LeBron 11, Kobe 8 and KD VI -- are the perfect stocking stuffer for the sneakerhead in your life. So let's break them down.

Kanye West stopped by the Angie Martinez show on Hot 97 in New York to reveal he was cutting ties with Nike after (un-officially) striking a deal with adidas. In recent interviews and rants, Kanye has been very vocal about seeking a joint-venture partnership in order to get out his design ideas and "revolutionize" fashion and apparel.

Yesterday (June 9) sneakerheads scrambled everywhere to cop the Nike Air Yeezy II, the Kanye West-approved limited-edition sneakers. The kids are so limited that only a few select stores will have them available for purchase.

Lafayette is often recognized for it's delicious food and amazing culture. Recently, we were dubbed the 'Tastiest Town' according to Southern Living. We also just celebrated Festival International de Louisiane which was crowned as the best for world music. Tell somebody to make some room on Lafayette's trophy shelf for another top honor as our very own Sneaker Politics was recently ranked by Compl

Now that everyone has seen Nike's new 2012 uniform designs for the Saints along with the other 31 NFL teams, what about the stuff that we can actually buy and wear right now? Nike took over the license from Adidas AG's Reebok unit, which held the NFL outfitting rights for the past 10 years. In addition to the jerseys, cleats, gloves and other on-field accessories, Nike also has the rights to make

I have had my calendar marked for April 2012 ever since I heard the announcement that Nike would then be replacing Reebok as the official supplier of uniforms, apparel and sideline gear for all 32 NFL teams.

When ‘Back to the Future 2′ premiered way back in 1989, its vision of 2015 was exciting: Marty McFly got to enjoy inventions like the hoverboard and self-lacing sneakers. The hoverboard has yet to fully materialize, but we can at least be excited that Nike might be manufacturing those shoes of the future someday soon.

DJ Gaudin is a skater from Lafayette. You probably have no idea who the kid is. Back in 2006, when a 13-year-old Gaudin walked into Sneaker Politics, store owner Derek Curry had no idea who he was either, but he saw that the mop-topped kid had a gift.

Jordy Geller and I have something in common. When he was a kid his parents refused to buy him a pair of Air Jordan's. "Too Expensive," was the reason his parents gave him. Like many other kids that was the same reasoning I got from mine. Well, today Jordy Geller has his Air Jordans--and about 2,000 other pairs of shoes on display in what he calls the "ShoeZeum."