Puma is set to launch the Ignite Limitless silhouette later this week. Tapping recently appointed Puma Global Ambassador, The Weeknd, for its latest video campaign, the Canadian native shows off the brand new silhouette explores the city of Los Angeles.

Dubbed as the 'Run the Streets’ campaign, the new Puma silhouette speaks to go-getters who follow their instincts and live life at full speed. The Ignite Limitless is tailored to provide style and comfortability. The overall design of the Limitless shoe is influenced by streetwear and includes added performance features and technologies. Featured with extreme proportions, the shoe is detailed with a bold yet sleek look and is detailed by clean textures, bonded edges, matte and shine play, collar height, and large bold branding.

One of the highlights of the Ignite sneaker comes from the shoes Ignite Foam midsole, Puma’s superior cushioning disperses impact while providing responsiveness and energy return. The protective cage offers support while the 4-way stretch neoprene clamshell construction provides a dynamic fit with breathable upper materials.

The Puma Ignite Limitless will be release on Friday, Feb. 2, at select Puma retailers and accounts nationwide as well as online at Puma.com.

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