Lil Yachty and Reebok will continue their partnership this fall and winter with the introduction of the Always Classic campaign. Paying homage to the iconic Classic Leather sneaker, the self-proclaimed King of the Youth showcases the creativity and stylish flare of Reebok’s latest collection.

Simple, powerful and timeless, the Classic Leather silhouette has become an iconic sneaker in the shoe industry. A style staple, worn by the fashion community and leading tastemakers across the world, the shoe has become an essential piece of any sneaker collection. Originally crafted for the streets, the Classic Leather debuted in 1983 and has withstood the test of time. As the brand’s most iconic dual gender sneaker, the Classic Leather is defined by its unique timeless attitude and is true to Reebok’s heritage and aesthetic.

Along with introducing the fall/winter 2018 collection, Reebok also presents an apparel capsule collection comprised of graphic tees, crewneck sweaters, hoodies and shorts.

In related Yachty news, the “One Night” rapper recently tapped Cardi B and Offset for his latest single “Who Want Smoke?” Produced by Tay Keith, the track also features ad-libs from 2018 XXL Freshman BlocBoy JB.

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