The recruitment video had over 500,000 hits before it was taken down by the University of Alabama.

If you watch the video without the sound it looks like a Playboy or a 'Girls Gone Wild' recruitment video more than a sorority video.

The video was first criticized by AL.com,

“It’s a parade of white girls and blonde hair dye, coordinated clothing, bikinis and daisy dukes, glitter and kisses, bouncing bodies, euphoric hand-holding and hugging, gratuitous booty shots, and matching aviator sunglasses. It’s all so racially and aesthetically homogeneous and forced, so hyper-feminine, so reductive and objectifying, so Stepford Wives: College Edition. It’s all so…unempowering.”

 

Would you send your daughter to this sorority? Comment below.

[YouTube]