Male grooming product maker AXE catches plenty of heat for its over-the-top ad campaigns. Its 2013 Super Bowl commercial for AXE Apollo is in lockstep with the company's irreverent tone.
I'm not too sure if this will make it to TV on Sunday, but its being pitched. Doritos seems to always have the spots you remember during the "Big Game." It seems this year this is the angle they may be taking for all of their spots.